Home Economy Audible bets on local languages for growth in India

Audible bets on local languages for growth in India


Audible Suno is an India-first app that gives greater than 100 audio tales and podcasts free of charge in English and Hindi

Audible, part of e-commerce big Amazon, is engaged on including extra Indian languages to its ‘Suno’ service, that gives audio tales and podcasts, as the corporate seems to additional strengthen its place in India.

Audible had entered India in November 2018, with a spread of audio books and now has over 2 lakh titles obtainable within the nation. In December final yr, it launched Audible Suno – an India-first app – that gives greater than 100 audio tales and podcasts free of charge in English and Hindi.

“Suno is available in just Hindi and English so far, and we have purposefully focused on those two languages because we do not see too much value in doing anything that’s half baked and do not want to spread our efforts too thin.

“No doubt we are working on expanding Suno to other Indian languages. I think that would take our audience expansion to other states as well,” mentioned Audible Country Head (India) Shailesh Sawlani.

While he didn’t touch upon the timeline for brand new languages to be added, Sawlani mentioned the corporate is “working on spinning up something that is comprehensive enough for a start and continues to build from there“.

“I think all the buzz is around regional languages. A lot of the consumers have come online recently and there is a dearth of (regional) content (the kind that we offer). So, we obviously have our eyes on that,” he mentioned.

Some of the brand new Audible Suno titles embody Anand Ki Aur with Gurudev Sri Sri Ravi Shankar, Uncovidable in Hindi by Rasika Dugal, Yuvaaon ke Liye Chanakya, Zen: A Way of Life by Om Swami, Shiv Purana Devdutt Pattanaik Ke Saath, Suno Mahabharat Devdutt Pattanaik ke Saath and What a Match with Harsha Bhogle.

Talking in regards to the Indian market, he mentioned the nation is among the many quickest rising areas for the corporate. “The market is young (for us)… but I think from a relative sense, it has been one of our fastest growing countries globally,” he mentioned.

He added {that a} large focus space for the corporate in India is to boost consciousness in regards to the service.

“In terms of growth, awareness is going to continue to be a big focus for us… We work collaboratively (for content) and being part of the Amazon family drives a lot of the discovery and growth… We’re doing a lot of India-first things and we’ll continue to continue to do that in 2021 as well,” Sawlani mentioned.

Audible is current in 10 nations together with the US, the UK, Japan, India, Australia, Germany, Spain, Canada, France and Italy.

The subscription-based Audible service permits customers to purchase audiobooks – like a bodily or e-book – in varied Indian languages.

Some new Audible titles embody One Arranged Murder by Chetan Bhagat, Dil Local by Divya Prakash Dubey and Rakesh Kayasth, The Vedas and Upanishads for Kids by Roopa Pai, The Alchemist in Hindi translated by Anu Singh, A Promised Land by Barack Obama, Queeristan by Parmesh Shahani, Think Like a Monk by Jay Shetty and Hidden in Plain Sight by Jeffrey Archer.

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