Home Tech Google Pay, PhonePe Hit by India’s Move to Limit Digital Payments Players

Google Pay, PhonePe Hit by India’s Move to Limit Digital Payments Players


Global tech large Google on Friday criticised India’s transfer to cap the share of transactions some firms inside the nation’s digital funds area can account for, saying it will hinder the nation’s burgeoning digital funds economic system.

Google’s criticism got here after India’s flagship funds processor the National Payments Corp of India (NPCI) on Thursday mentioned third-party funds apps, from January 1, is not going to be allowed to course of greater than 30 p.c of the entire quantity of transactions on state-backed United Payments Interface (UPI) framework, which facilitates seamless peer-to-peer cash transfers.

The transfer will seemingly stymie the expansion of funds companies provided by Facebook, Alphabet’s Google and Walmart, whereas boosting the likes of Reliance’s Jio Payments Bank and TenderBank-backed Paytm, that are armed with financial institution permits.

More than 2.07 billion UPI transactions had been processed in October, based on NPCI, with Walmart’s PhonePe accounting for simply over 40 p.c of these transactions. Google Pay was an in depth second, with rivals like Paytm and dozens of others splitting the remaining 20% share.

Companies akin to PhonePe and Google, which at the moment exceed NPCI’s stipulated cap, will get two years to adjust to the brand new guidelines.

“This announcement has come as a surprise and has implications for hundreds of millions of users who use UPI for their daily payments and could impact the further adoption of UPI and the end goal of financial inclusion,” Sajith Sivanandan, Business Head at Google Pay, India, mentioned in an announcement.

The new caps don’t apply to Reliance’s Jio Payments Bank, or to Paytm, which have area of interest banking licences and don’t fall into the “third-party apps” class.

“This plays to the whole theory of foreign players versus Indian, at some level,” mentioned a senior government at a digital funds firm, who requested to not be named. “Why could the NPCI not say the cap was for all players, why just the third-party app providers?”

A spokesman for Paytm mentioned NPCI had taken the appropriate measures for the expansion of the UPI system.

“The transactions volume cap put on various payments apps will make sure that NPCI has de-risked and diversified the UPI platform,” he mentioned.

PhonePe is dedicated to making sure that NPCI’s new rule doesn’t disrupt companies for its clients, founder and CEO Sameer Nigam mentioned.

NPCI and Reliance didn’t reply to requests for remark.

Facebook stymied

The new guidelines got here as NPCI lastly granted Facebook approval to launch WhatsApp funds in India, clearing a restricted rollout of the service to twenty million customers.

While the long-delayed approval is a reprieve for Facebook, the restricted rollout thwarts WhatsApp push into funds in its largest market with over 400 million customers.

Still, the Menlo Park, California-based agency welcomed the approval on Friday stating that the WhatsApp and UPI mixture would enhance rural participation within the digital economic system.

Ram Rastogi, a digital funds strategist and former NPCI government, mentioned NPCI’s transfer to cap transactions for every third-party funds suppliers would foster wholesome competitors.

“If just two technology service providers (PhonePe and Google Pay) are capturing about 80% of the market share then it poses systemic risks and NPCI’s move to put a limit is aimed at correcting that,” Rastogi mentioned.

The transfer to restrict some gamers comes at a time when Google already is coming underneath intense scrutiny in India, the place it faces at the very least 4 main antitrust challenges.

The restrictions are additionally anticipated to assist regulators restrict any potential cybersecurity threats.

“It is important that there is more competition which makes the space less vulnerable and leads to better controls,” mentioned Abizer Diwanji, EY’s India head for monetary companies.

© Thomson Reuters 2020

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