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India surpasses US as Snapchat’s top market for new users

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On October 28, India recorded its single largest day of Snapchat downloads with over 4.3 lakh new customers downloading the app.

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India has surpassed the U. S. to develop into Snapchat’s prime marketplace for new customers. The two nations now make up one-half of the app’s new downloads.

In the month of October, India represented 32% of the app’s downloads, whereas 18% of the brand new customers had been from the U.S., adopted by Mexico, Indonesia, and Russia, in line with a report by app intelligence agency Apptopia.

India took the highest spot in July with 20% of the brand new downloads coming from the nation.

“This was likely because TikTok was banned by the Indian government in late June and Snapchat was ready for the moment,” Apptopia stated within the report.

Also Read | India trails Pakistan in 4G download speed, report says

Post July, the app’s market share of downloads within the nation has steadily grown. On October 28, India recorded its single largest day of Snapchat downloads with over 4.3 lakh new customers downloading the app.

“It has also made smaller deals with mobile carriers to subsidize the use of Snapchat on capped data plans, along with more creative deals, like the installation of a virtual keyboard on Samsung phones that lets people easily share its customizable Bitmoji avatars,” the report defined.

Although, the U.S. nonetheless maintains the lead when it comes to each day lively customers (DAU) with about 23% of Snapchat’s DAU from the nation. While, India took the second spot from Brazil in August, and now represents round 11% of the app’s DAU.

Also Read | India smartphone market rebounds to record high in a single quarter

Snapchat is rising globally as effectively, partially due to its current “Sounds” characteristic, that permits customers to drop music into their snaps, Apptopia famous.



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